Odds are, if you reside inside a major American city that gets snow during the cold months, you’ve seen köpa canada goose jacka at some point or other. The red, white, and blue patch of Antarctica is unmistakable.
When you ask the owners of these jackets – which typically retail between $600 and $800 – why they own one, they will likely reply simply and matter-of-factly: they are the warmest jacket you can get.
Indeed, the parkas are standard problem for scientists at Antarctica’s McMurdo Station, have kept Iditarod racer Lance Mackey warm, and even helped Laurie Skreslet get to be the first Canadian to summit Mt. Everest.
The Canada Goose jacket, which was created in Canada since its inception as Metro Sportswear in 1957 by entrepreneur Sam Tick, clearly offers the technical chops to support the claims from the warmth.
Now how did it make the transition towards the streets of New York, when a luxury coat made out of real coyote fur and “Hutterite” goose down will be seen by many people as overkill?
Canada Goose will be the unofficial parka for film crews working in colder environments, and also have been used off-camera for anything from “Game of Thrones” to “The Danish Girl.”
After that, it made the short hop on-screen from the 2004 movies “The Day After Tomorrow” and “National Treasure.” Celebrities like David Beckham and Claire Danes were then spotted by paparazzi wearing the heavy coats.
Although the company says it will not sponsor endorsements, they generally do provide jackets for free at festivals they now sponsor, like Sundance or the Toronto International Film Festival, according to the Cut.
Model Kate Upton even wore Billig Canada Goose Jacka on the cover of the 2013 Sports Illustrated swimsuit issue.
Actor Daniel Craig wearing a Canada Goose coat during a photo require the 2015 James Bond movie ‘Spectre’.
The emblem caught on in European markets first, where the fact that the product is made in Canada appeared to matter more, based on Entrepreneur Magazine.
It has since remained a mainstay of winter weather gear in cities throughout the US as well as the world. Sales have increased dramatically, rising from $3 million in 2001 to $200 million in 2014, based on Entrepreneur. This winter, Boston University has faced an epidemic of thefts of the premium down.
Canada Goose was recently required to opened a more substantial factory in Winnipeg, Canada and the other in Scarborough, Canada to aid in production. The federal government of Canada has since b1lliga the organization as producing 6% of cut and sew manufacturing inside the entire country.
David Beckham used Canada Goose outlet while playing soccer in Antarctica.
A majority stock purchase by Bain Capital for $250 million is 2013 has fuelled the company’s rapid growth, that they can predicted would surpass $300 by the end of 2015. Bain has supercharged the company’s marketing efforts, that have never really existed before, such as a advertisement series called “Out There” with filmmaker Paul Haggis, showcasing the true stories of Canada Goose’s most extreme wearers, including Skreslet, the 1st Canadian to climb Mt. Everest, and Paddy Doyle, the 1st pilot to land a plane with an ice flow.
With that kind of pedigree, it’s easy to understand why New York’s elite would see the jacket as being the perfect weapon to battle the increasingly bitter winter cold – even when they aren’t landing planes on ice flows any time soon.