Would it appear to you that online and inbound marketing is moving quickly – like nearly light speed?
Let’s drift way back in period in just one area – social websites. Keep in mind the “good old days” way back in 2009 when, with regards to a mainstream marketer’s focus, only Facebook and twitter really mattered?
The number of social websites channels to no less than consider tracking today has expanded to add Google and YouTube. Oh, and please include LinkedIn. And add Pinterest to the list.
As you consider sorting and prioritizing your company’s social websites channels alone, you begin to understand why a little bit advice or external expertise could be helpful.
Cue the marketing companies, a rapidly growing phenomenon from the digital marketing ecosystem. If you lift your head through your screen, you’ll start to see them everywhere.
What follows are five reasons why digital marketing agencies are booming – but this list could easily grow by another 10 or 15 items.
Given the amount of different digital channels and tactics emerging, some companies don’t have resources to protect all of these programs.
An agency will look at specific objectives and help prioritize which channels to target. Given that they normally have a methodology for evaluating many different client-types, prioritization of programs is undoubtedly an area where these are supporting more companies each week.
Marketing is now like medicine: few generalists, lots of specialists.
Marketing ahead of web 2. was (relatively) easy. Programs were a short list including direct mail, events, print ads, and if the budget was present, some “above-the-line” marketing campaigns like radio and tv.
Today companies are considering email, SEO, PPC, SEM, inbound marketing third party content, all social websites channels, daily deals, webinars, infographics, slideshare, etc. No one person is most likely the expert of those digital marketing channels as being the industry becomes more granular and specialist-driven.
In this particular environment, agencies provides expertise for specific channels or build a program which is a rifle shot at a market as opposed to a spray-and-pray shotgun blast.
social-media-globeCompetition today is arriving in most shapes, sizes, and locations.
Prior to the Internet era, competition was often right across the street. Today, competition is not limited to location.
A given company might be fighting 50dexmpky global competitor working on localized search with their home metro area or region, or would like to get with their competitor’s home turf.
Agencies, because they work together with multiple clients, have the capability to keep their knowledge current and competitive tactics razor sharp. These quick-witted skills are increasingly valued, because in today’s industry, a firm is either the predator or even the prey.